PGDM in Marketing is a full-time postgraduate-level diploma course that specialises a candidate in the field of Marketing. It is one of the most popular PGDM courses offered in India and has an excellent career prospect and salary. PGDM in Marketing is an ideal choice of course for any candidate that wants to take up leadership positions in the sales and marketing sector of any organisation. It is mostly offered by autonomous institutions and is considered to be equivalent to an MBA course if the offering institutions have been accredited by AIU. Even without the AIU accreditation, the course curriculum of PGDM in Marketing closely remembers that of MBA in Marketing. However, in many of the top b-schools of India, the PGDM variant of the Marketing course can be found to have a more advanced curriculum than the MBA variants.
PGDM in Marketing can be taken up by a candidate who has completed his graduate studies and is interested in applying for management roles. The course takes a student through the general principles of management and provides a holistic idea of the management sector while focusing mainly on marketing-related subjects. Students are also allowed to choose from elective subjects in order to make the course more suitable for their requirements. The course helps develop the analytical and reasoning abilities of an individual and builds a base of theoretical knowledge of the students. During their PGDM in Marketing study in India, candidates are also required to undergo a mandatory internship and are also required to take up case studies in order to provide them with hands-on expertise to face professional challenges in the future.
PGDM in Marketing Highlights
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Course Name |
Post Graduate Diploma in Management in Marketing Management |
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Short Name |
PGDM in Marketing |
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Course Level |
Post Graduate |
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Course Type |
Diploma Course |
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Degree |
Post Graduate Diploma in Management |
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Specialisation |
Marketing |
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Course Duration |
2 years |
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Internship |
Mandatory |
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Course Mode |
Full Time / Distance |
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Minimum Qualification Required |
Graduation in any stream |
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Age |
No Limit |
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Selection Process |
MBA Entrance Exam + GD / PI round of colleges |
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Average Course Fee |
Rs. 6,00,000 |
Post Graduate Diploma in Management (PGDM) in Marketing Eligibility Criteria
The candidates who are seeking admission to the PGDM in Marketing course must first ensure that they are eligible for the course before applying. Given below are the eligibility criteria for admission to the PGDM in Marketing course.
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The minimum education requirement for admission to PGDM in Marketing is graduation i.e. a bachelor’s degree course from a recognized university.
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The candidate must have at least 50% aggregate marks (45% for reserved category candidates) in Class 12th.
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Candidates from all streams are eligible to apply for the course.
PGDM in Marketing Admission Process
Following is the general admission process for PGDM in Marketing. The admission process of your chosen college may be slightly different than the details given below.
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The admission of candidates to the PGDM in Marketing course is based on merit in entrance exams.
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Candidates have to appear for national / state / institute level entrance exams such as CAT, MAH MBA CET, XAT etc.
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Colleges shortlist candidates as per their performance in the entrance exam.
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Shortlisted candidates then have to appear for the GD / PI round of their chosen college.
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The selection is done as per the overall performance of the candidate in the entrance exam and interview.
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Some colleges may also consider graduation and intermediate scores when granting admission.
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Many private colleges also offer direct admission without any entrance exam to the course under the management quota. Such admissions are done based on graduation
Post Graduate Diploma in Management (PGDM) in Marketing Career Options and Job Prospects
PGDM in Marketing course targets and prepares candidates for a career in the sales and marketing sector. It is one of the most challenging sectors of industry but it attracts some of the most dedicated, creative and talented individuals. There are plenty of career opportunities available after PGDM in Marketing and candidates can earn a good salary on average.
There are many MNCs that turn to PGDM in Marketing graduates for managing their sales and marketing departments. The job prospects after PGDM in Marketing are not only limited to the domestic market but graduates can explore career opportunities abroad as well. For a candidate that has a good analytical mind and ability to come up with out-of-the-box solutions to day-to-day problems, there is an exceptional scope of growth in terms of position and salary after the PGDM in Marketing Course.
Given below are some of the popular areas that offer employment opportunities after PGDM in Marketing.
- FMCG Companies
- Retail Companies
- E-Commerce Brands
- Clothing Brands and Stores
- Retail Chains
- Banking Industry
- Financial Services Providers
- Tourism Industry
- Media Companies
- Advertising Agencies etc.
PGDM in Marketing graduates have a wide range of choices when it comes to career options. Here are some of the most popular career options available after PGDM in Marketing.
Job Role Approx. Average Salary Market Research Analyst Rs. 3.55 LPA Business Development Manager Rs. 6.00 LPA Brand Manager Rs. 10.80 LPA Marketing Manager Rs. 7.00 LPA Sales Manager Rs. 4.60 LPA Advertising Manager Rs. 4.90 LPA Communications Manager Rs. 9.05 LPA Top Recruiting Companies after PGDM in Marketing
Here are some of the top companies that hire PGDM in Marketing graduates.
- Amazon
- Coca-Cola
- Pepsico
- Godrej
- Hindustan Unilever Ltd.
- Future Group
- Citigroup
- ITC etc.